West Ham to agree big deal extension but parting of the ways still inevitable. West Ham United are set to an important new deal according to a top board source but a parting of the ways is still inevitable.
The Hammers have agreed some very important deals in recent years. Signing Jarrod Bowen up to a new seven-year contract was huge for West Ham.
Selling Declan Rice for £105m was the biggest transfer deal the Hammers have ever done. That has proved crucial in allowing West Ham to completely overhaul the squad.
Daniel Kretinsky’s £150m deal to buy 27 per cent of West Ham has also been key. The Hammers are the fifth biggest spenders in the Premier League since the £13bn man’s arrival.
West Ham technical director Tim Steidten has struck great deals to bring some top stars.
The likes of Mohammed Kudus, Edson Alvarez, Max Kilman, Jean-Clair Todibo, Aaron Wan-Bissaka, Crysencio Summerville and – perhaps with time – Niclas Fullkrug have been impressive deals too.
West Ham to agree big deal extension
In light of strict PSR and ATP rules, income streams are more important than ever.
Especially if a club wants to be ambitious.
Well there’s some good news in the short term on that front it seems. Because West Ham are set to agree a big deal extension but a parting of the ways is still inevitable.
This time last year news emerged that two companies were involved in a ‘multi-million pound’ battle for the naming rights to West Ham’s home ground the London Stadium.
The Evening Standard reported at the time that the LLDC were leading negotiations with German finance giants Allianz and American ticket company Stage Front.
As reported on Hammers News, West Ham would get a share of the money of any deal over £4m and have the power of veto.
However, it’s not the only potential big money sponsorship deal on the horizon for West Ham.
There has been much speculation surrounding West Ham’s main sponsor Betway. With betting companies to be banned from the front of football shirts, the likes of West Ham and a host of other Premier League clubs face having to find new sponsors.
Vice chair Karren Brady has already confirmed West Ham are in line for a new sponsor to replace Betway when discussing the stadium naming rights last year.
In a five-page letter, Brady made it clear West Ham would soon be going to market to find a new main sponsor. And she made it clear that packaging West Ham’s sponsorship with a naming rights deal is the best approach.
According to board source Sean Whetstone, Allianz were interested in becoming West Ham’s shirt sponsor as a potential replacement for Betway.
Whetstone claimed the German firm were attracted by the ‘worldwide exposure’ Premier League West Ham would give them.
Now the same source says West Ham are set to agree a new – and last – deal with Betway.
Path clear for naming rights and shirt package deal?
The Hammers earn around £10m per season from the Betway deal. Premier League clubs last year voluntarily agreed to ban gambling companies from the front of shirts from the 2026/27 season.
Whetstone says West Ham are considering one last extension with Betway before the 2026 change.
So the revenue is secured for another year but a new sponsor will be needed thereafter. Although Betway can remain as a sleeve and/or pitchside sponsor.
“The current Betway contract expires at the end of this season and West Ham were expected to change sponsors, but gambling companies can outbid other sponsors and could make a competitive offer that is too good to turn down for one final season,” Whetstone said on Claret and Hugh.
That could open the door for a firm like Allianz to agree a naming rights and shirt sponsorship deal.
With income now so important to a club’s ability to spend, that may help drive increased revenue.
